One of the most common marketing complaints amongst business owners is that marketers don’t care about generating a return on investment. Unfortunately, these aren’t just fears because it’s often the truth! Many marketers focus more on how creative a campaign looks than they do about whether or not it will increase the bottom line for your business. It’s no wonder business owners are becoming less and less likely to seek marketing help!
But can this problem be fixed? Yes, but it takes a philosophical shift away from how most “marketing agencies” do business…
Leaning heavily on intelligence gathering, analysis, and planning helps us protect your marketing investment by limiting risk.
Where other marketers want to get going as fast as possible (so you can see results, then hopefully pay them more money), we choose to work as your partner. It’s the only way to ensure the marketing campaigns you’re investing in will actually align with your business, save you time, and make you more money
Start Here & You’ll Save Money
Step #1: Discovery Call
Most “discovery calls” don’t include much discovery at all. Instead, they serve as a way for marketing agencies to “sell you.” There are entire websites dedicated to teaching marketers tactics that will get business owners to say “yes” on these calls.
We’re a little different. Because if we can’t use your budget to help make you more money (aka, give you an ROI), then we don’t want to work together at all. Doing so would be a silly waste of time for everyone!
Our discovery call is an opportunity to figure out if working together will be mutually beneficial. You can ask us any questions you have and we’ll spend the rest of our time together digging into how your business operates. Because if we don’t know what your day-to-day looks like, how could we possibly help you increase revenue?
Step #2: Intelligence Gathering
Using information from our call and a post-call info-gathering worksheet, we’ll get to work. Leaving no stone unturned, we’ll complete a full analysis of the market your business operates in to uncover what’s working, who’s winning, and how they’re doing it. During this research process, we’ll take note of market gaps you can exploit to take business back from your competitors.
Step #3: Analysis & Hypothesis
You can have all the data in the world, but it’s no use if you can’t properly pull information from it. During this phase, we’ll break down the intelligence we gathered about your industry and apply it to your business. Using charts and graphs, we’ll compare you and your competitors and outline the areas that you can most quickly catch up.
Step #4: Solution Session
A few things have happened now. First, we’ve gathered the full picture of what success looks like in your market. Next, we’ve broken down that data into an easy-to-understand format. Finally, we’ve provided holistic analysis based on everything we know about you and your company.
The solution session is a valuable opportunity for us to review the data together, then make decisions on it. What’s beautiful is that you’re now able to make long-term marketing decisions based on facts not guesses. Together, we’ll set goals for how you’ll strategically catch up to your competitors.
Step #5: Personalized Action Plan
During our solution session, we created marketing goals. And goals are great, but if they don’t have action items behind them, they’ll never be accomplished. After our solution session ends, we’ll get to work on creating a step-by-step action plan for all the goals we outlined. All action items will be organized in Trello, which makes implementation become a systematic process.
Step #6: Implementation
Implementation means it’s time for someone to roll up their sleeves and get to business. Question is, will it be your team or us working on the project? Depending on your business size, current team, and needs, options include:
- Oasis Results is hired on retainer for implementation
- Oasis Results is hired on retainer to advise your team during implementation and help manage the project
- Your team handles implementation completely
Step #7: Testing & Iteration
Even the best plans need tweaking. That’s why we’ll work with you to keep eyes on the campaign’s results, analyze change data, and suggest areas of the project that should be tested. We’ve found that companies who commit to a culture of testing their ideas find the most success long-term.
Let’s Make Your Business a Success Story
As a business owner in the 21st century we face unique challenges never before seen by past competitive business environments. The rate at which information is gathered, sorted and analyzed is exponentially increased along-side technology. In this ever changing landscape business owners need to adapt. The question is whether you’re going you’re to play catch up in this business climate, or whether you’re going to analyze current data properly and prepare to embrace change and growth as it happens.
At first I was skeptical that Oasis Results could meet my (personally) high expectations for results (no pun intended). However, after completing their discovery survey, meeting with Steve, and knowing I had their guarantee, it was what I refer to as a “no-brainer.” If someone (in this case Oasis Results) is going to work for/with me and prove that their work is making profit above and beyond what they are charging me.
And of course Oasis Results gave me the tools to expand my business at a rate I never thought possible. What would have taken me quite literally 1000’s of hours to learn and teach my employees, Oasis Results was able to do in a minuscule fraction of that time. I wasn’t aware a multi-faceted approach to business growth was available in a single service, and like thousands of other business owners I was piecing individual tools together myself to grow my business. However, after the initial strategy session, we were able to devise a plan for growth that was both affordable, sustainable, and easy to implement without much of my involvement.
I get reports every month that let me know exactly how our strategy is progressing and I enjoy seeing the steady increases in website traffic, email engagement, and most importantly positive feedback from my new customers about how easy our new processes made their experience.
I would unequivocally recommend Oasis Results to any business owner who feels their time is better spent on their actual business interactions and growth, instead of the menial business day-to-day tasks and stress that comes with developing and maintaining a high level marketing plan. Let Oasis Results make technology work FOR you.
Pet Industry Entrepreneur
This page was last updated on May 10, 2017.